/* ===== PRIMAL CONVERSIONS — shared styles ===== */
:root{
  --ink:#191A1D;
  --ink-soft:#3A3B3F;
  --muted:#5A5B5F;
  --faint:#9AA0A6;
  --line:#ECECEC;
  --line-soft:#F2F2F2;
  --blue:#2F6BFF;
  --blue-dark:#2557D6;
  --paper:#FFFFFF;
  --surface:#FAFAFA;
  --maxw:1080px;
  --radius:10px;
  --radius-lg:14px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  color:var(--ink);
  background:var(--paper);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}

/* layout */
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
section{padding:72px 0}
.tag{
  font-size:12px;font-weight:600;letter-spacing:1.4px;
  color:var(--blue);text-transform:uppercase;margin-bottom:18px;
}
h1{font-size:clamp(30px,5vw,52px);font-weight:700;line-height:1.08;letter-spacing:-0.02em}
h2{font-size:clamp(24px,3.5vw,38px);font-weight:700;line-height:1.12;letter-spacing:-0.02em}
h3{font-size:20px;font-weight:600;line-height:1.25}
.lead{font-size:clamp(16px,2vw,19px);color:var(--muted);line-height:1.65}
.accent{color:var(--blue)}

/* nav */
.nav{
  position:sticky;top:0;z-index:50;background:rgba(255,255,255,.85);
  backdrop-filter:blur(12px);border-bottom:1px solid var(--line);
}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:64px}
.logo{font-size:16px;font-weight:700;letter-spacing:.5px}
.logo b{font-weight:700}
.logo .accent{color:var(--blue)}
.nav-links{display:flex;gap:28px;align-items:center}
.nav-links a{font-size:14px;color:var(--ink-soft);font-weight:500;transition:color .15s}
.nav-links a:hover{color:var(--blue)}
.nav-cta{
  background:var(--blue);color:#fff!important;padding:9px 18px;border-radius:8px;
  font-size:13px;font-weight:600;transition:background .15s;
}
.nav-cta:hover{background:var(--blue-dark)}
.menu-btn{display:none;background:none;border:0;font-size:24px;cursor:pointer;color:var(--ink)}

/* buttons */
.btn{
  display:inline-flex;align-items:center;gap:8px;font-size:14px;font-weight:600;
  padding:14px 28px;border-radius:9px;transition:all .15s;cursor:pointer;border:1px solid transparent;
}
.btn-primary{background:var(--blue);color:#fff}
.btn-primary:hover{background:var(--blue-dark);transform:translateY(-1px)}
.btn-ghost{background:#fff;color:var(--ink);border:1px solid #DDD}
.btn-ghost:hover{border-color:var(--ink);background:var(--surface)}
.btn-row{display:flex;gap:12px;flex-wrap:wrap}

/* hero */
.hero{padding:84px 0 64px}
.hero h1{max-width:14ch}
.hero .lead{max-width:54ch;margin:22px 0 34px}

/* stat band */
.stats{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--surface)}
.stats .wrap{display:flex;gap:24px;flex-wrap:wrap;justify-content:space-between}
.stat{flex:1;min-width:140px}
.stat .num{font-size:clamp(32px,4vw,46px);font-weight:700;letter-spacing:-.02em;line-height:1}
.stat .lbl{font-size:13px;color:var(--faint);margin-top:8px;font-weight:500}

/* checklist */
.check{list-style:none;display:flex;flex-direction:column;gap:12px;margin:24px 0}
.check li{display:flex;gap:12px;align-items:flex-start;font-size:16px;color:var(--ink)}
.check svg{flex-shrink:0;margin-top:3px}

/* logos */
.logos{padding:48px 0;border-bottom:1px solid var(--line)}
.logos .label{text-align:center;font-size:13px;color:var(--faint);font-weight:500;margin-bottom:28px;letter-spacing:.3px}
.logo-grid{display:flex;flex-wrap:wrap;gap:14px;justify-content:center;align-items:center}
.logo-chip{
  border:1px solid var(--line);border-radius:8px;padding:14px 20px;
  font-size:13px;font-weight:600;color:var(--muted);background:#fff;
  display:flex;align-items:center;justify-content:center;min-width:120px;text-align:center;
}

/* prose section */
.prose p{margin-bottom:18px;font-size:17px;color:var(--ink-soft)}
.prose p:last-child{margin-bottom:0}
.prose strong{color:var(--ink);font-weight:600}
.prose em{font-style:italic;color:var(--muted)}
.section-head{max-width:62ch;margin-bottom:8px}
.section-head h2{margin-bottom:0}

/* two-col */
.two-col{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.two-col.rev{grid-template-columns:.85fr 1.15fr}

/* photo placeholder */
.ph{
  background:var(--surface);border:1.5px dashed #D5D5D5;border-radius:var(--radius-lg);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:8px;
  color:var(--faint);font-size:13px;text-align:center;padding:24px;aspect-ratio:1/1;
}
.ph.round{border-radius:50%}
.ph.wide{aspect-ratio:4/3}
.ph svg{opacity:.5}
.ph small{font-size:11px;max-width:80%;line-height:1.4}

/* cards grid */
.grid{display:grid;gap:20px}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-2{grid-template-columns:repeat(2,1fr)}
.card{
  background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:30px;
  transition:border-color .15s,transform .15s;
}
.card:hover{border-color:#D5D5D5;transform:translateY(-2px)}
.card .step{font-size:13px;font-weight:700;color:var(--blue);letter-spacing:1px;margin-bottom:14px}
.card h3{margin-bottom:10px}
.card p{font-size:15px;color:var(--muted)}

/* result / testimonial cards */
.result{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);padding:28px}
.result .metrics{display:flex;gap:20px;margin-bottom:16px}
.result .metric{flex:1}
.result .metric .k{font-size:11px;color:var(--faint);text-transform:uppercase;letter-spacing:.6px;margin-bottom:6px}
.result .metric .v{font-size:28px;font-weight:700;line-height:1}
.result .metric .v.blue{color:var(--blue)}
.result .metric .sub{font-size:13px;color:var(--muted);margin-top:4px}
.result .quote{font-size:14px;font-style:italic;color:var(--muted);line-height:1.6;border-top:1px solid var(--line);padding-top:16px;margin-top:4px}

.quote-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:28px}
.quote-card .mark{font-size:40px;color:var(--blue);line-height:.5;font-weight:700;font-family:Georgia,serif}
.quote-card p{font-size:15px;color:var(--ink-soft);font-style:italic;margin:14px 0 18px;line-height:1.65}
.quote-card .who{display:flex;align-items:center;gap:12px}
.quote-card .av{width:40px;height:40px;border-radius:50%;background:var(--blue);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:600;font-size:14px}
.quote-card .who b{font-weight:600;font-size:14px;display:block}
.quote-card .who span{font-size:12px;color:var(--faint)}

/* CTA band */
.cta-band{background:var(--ink);color:#fff;border-radius:var(--radius-lg);padding:56px 48px;text-align:center}
.cta-band h2{color:#fff;margin-bottom:14px}
.cta-band p{color:#B8BABF;max-width:48ch;margin:0 auto 28px;font-size:16px}
.cta-band .note{font-size:13px;color:var(--faint);margin-top:18px}

/* services list */
.svc{border-top:1px solid var(--line);padding:48px 0}
.svc:first-of-type{border-top:0}
.svc-head{display:flex;align-items:baseline;gap:16px;margin-bottom:18px}
.svc-head .ix{font-size:14px;font-weight:700;color:var(--blue)}
.svc p{font-size:16px;color:var(--ink-soft);margin-bottom:14px;max-width:64ch}
.svc .check li{font-size:15px}

/* legal */
.legal{max-width:760px}
.legal h2{margin:36px 0 14px}
.legal h3{margin:26px 0 10px;font-size:17px}
.legal p{font-size:15px;color:var(--ink-soft);margin-bottom:14px}
.legal ul{margin:0 0 14px 22px}
.legal li{font-size:15px;color:var(--ink-soft);margin-bottom:6px}
.legal .meta{font-size:13px;color:var(--faint);margin-bottom:28px}

/* contact */
.contact-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:32px}
.contact-item{border:1px solid var(--line);border-radius:var(--radius);padding:22px}
.contact-item .k{font-size:12px;color:var(--faint);text-transform:uppercase;letter-spacing:.6px;margin-bottom:8px;font-weight:600}
.contact-item .v{font-size:16px;color:var(--ink)}
.contact-item a.v{color:var(--blue)}

/* footer */
footer{background:var(--ink);color:#fff;padding:56px 0 36px;margin-top:0}
footer .cols{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap;margin-bottom:36px}
footer .logo{color:#fff}
footer .tagline{font-size:14px;color:#9AA0A6;margin-top:10px;max-width:34ch}
footer .fnav{display:flex;gap:28px;flex-wrap:wrap}
footer .fnav a{font-size:14px;color:#C8CACE;transition:color .15s}
footer .fnav a:hover{color:#fff}
footer .meta{border-top:1px solid #2C2D31;padding-top:24px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}
footer .meta span,footer .meta a{font-size:13px;color:#8A8C90}
footer .meta a:hover{color:#fff}

/* reveal animation */
.reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}

/* responsive */
@media(max-width:860px){
  .two-col,.two-col.rev{grid-template-columns:1fr;gap:32px}
  .grid-3{grid-template-columns:1fr}
  .grid-2{grid-template-columns:1fr}
  .contact-grid{grid-template-columns:1fr}
  .nav-links{
    display:none;position:absolute;top:64px;left:0;right:0;background:#fff;
    flex-direction:column;gap:0;padding:8px 0;border-bottom:1px solid var(--line);
  }
  .nav-links.open{display:flex}
  .nav-links a{padding:14px 24px;width:100%}
  .nav-links .nav-cta{margin:8px 24px;text-align:center;width:calc(100% - 48px)}
  .menu-btn{display:block}
  .cta-band{padding:40px 24px}
  section{padding:52px 0}
  .stats .wrap{gap:20px}
  .stat{min-width:90px}
}